A Bank with 400% return? The power of inbound marketing
I remember my first marketing experience like it was yesterday. A stranger in a suit whispered sweet nothings in my ear about “new customers, value, image, ROI” as they pushed me slowly towards the contract, assuring me that they would be there for me after I signed it. I was young, naive, and thought I […]
Firing – Doing the hit
So when is the right day to fire someone? Most people like to terminate people on Friday, near the end of the day. I prefer to fire people on Monday, for two reasons. Firing someone on a Friday makes them fester all weekend. On a Monday morning, people can start looking for a job right […]
Firing – Destination termination
Most business owners have a difficult time firing someone. Firing someone touches a wide range of emotions; guilt, anger, betrayal, rage, disgust, and finally relief. Why is firing someone so hard? Firing people is hard, as humans avoid conflict whenever possible. Telling someone they are losing their job is tough. Telling someone with kids, family […]
Don’t Rand away from your profit problems
I feel a sense of sinking dread when I walk into an executive office and see a copy of Atlas Shrugged lurking somewhere in plain sight. Ayn Rand’s father lost the family business in the Bolshevik revolution, and she carried the scars of this loss her entire life. Ayn’s acceptance of this loss is documented […]
Hiring Blues? The prescription for the affliction is the description
What are your symptoms? When you go to a doctor, he starts by asking about your symptoms and attempts to find the root cause. When I talk to people about hiring, they complain about symptoms of bad hires; employee turnover, poor performance, missing productivity, and bad team dynamics. What’s the solution? The prescription is the […]
Hiring – What’s hype about the type?
Why are you hiring? People often rush into hiring without of thinking about the type of hire they need to make. Understanding the type of need you want to fulfill in making a hire defines the expectations, outcomes, and the urgency in making a hire. Most hires are one of these four types, which might […]
Blamestorming – The orphans of failure
Blamestorming – [bleym-stawrm-ng] – Verb – An occurrence in corporate America where people spend productive time creating creative ways to shift and deflect blame for failures to co-workers or others. Americans hate failure. People who fear failure never truly venture to push themselves to the edge where real innovation happens. When an athlete makes an […]
Hiring: The process frontier
These are the voyages of the small business enterprise. Its ongoing mission: to explore strange new business opportunities, to seek out new clients and new employees, to boldly go where no entrepreneur has gone before. As a kid, I was a huge fan of the original Star Trek series with the foam rocks, vulcan death grips, […]
Interview on Cincinnati Profile about technology and education
Interested in my views on technology and how they impact the future of education? Check out my interview for Cincinnati Profile. Sep 3, 2013Eric Fulkert
Are you hiring wrong? Where to start
Stop losing time and money hiring the wrong people. It’s a one letter difference between hired and fired, and if you’re not deliberate about your hiring process, you’ll be switching that letter all of the time. How are you losing money? Every hire and fire you cycle through costs you: Money – They didn’t work […]
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